Samantha is a cognitive linguist specialising in figurative language and multimodal communication in advertising, social media, and mobile technology. Samantha works as a Research Associate for the EMMA project (Exploring Multimodal Metaphor [and Metonymy] in Advertising), and a Teaching Associate for the first year undergraduate Creative Practice: Language module at the University of Birmingham.
Samantha graduated with a first class Bachelor of Arts degree in English Language from the University of Birmingham in 2017. She has recently been awarded her Master of Arts by Research degree in English Language and Applied Linguistics with no corrections, and received a Collaborative Doctoral Award to work with Big Cat Marketing Communications Agency during her PhD from the Midlands 4 Cities (M4C) Arts and Humanities Research Council (AHRC).
On this website, Samantha tracks her professional development in the academic spheres of linguistics and business, posting about her projects, publications, attendance and presentations at conferences, workshops, and seminars, funding, and awards.