Samantha is a cognitive linguist doctoral researcher at the University of Birmingham specialising in figurative language and multimodal communication in advertising, social media, and mobile technology.
Samantha's PhD is a Collaborative Doctoral Award funded by the Midlands4Cities Arts and Humanities Research Council (M4C AHRC) and involves working with Big Cat Marketing and Creative Advertising Agency to measure the creativity and effectiveness of figurative language in social advertising campaigns (including metaphor, metonymy, semiotics, iconicity, and sound symbolism). Samantha also works as a Research Associate for the EMMA project Exploring Multimodal Metaphor (and Metonymy) in Advertising.
Samantha graduated with a first class Bachelor of Arts in English Language (2017) and Master of Arts by Research in English Language and Applied Linguistics with no corrections (2019).
On this website, Samantha tracks her professional development in the academic spheres of linguistics and business, posting about her projects, publications, attendance and presentations at conferences, workshops, and seminars, funding, and awards.